About Us

Nlumn is a business to business personalized nutrition and health consulting company. We work with food, nutrition and health technology companies to create innovative products, services and consumer experiences to help your company win in the fast growing personalized nutrition and health marketplace.

We help businesses grow by creating personalized nutrition and lifestyle experiences that empower consumers to live healthier lives.


We will make personalized nutrition accessible to help every individual make better choices and live a healthier life.




  • We believe that we do our best work when we bring our best, true selves to our work.

  • We communicate with respect and transparency to each other, our clients and our community.



  • Magic happens when science and technology come together to meet people's needs–we embrace this challenge as a springboard for creativity.

  • We keep the person in personalized wellness. The spark of innovation is deep user insights.



  • We honor our commitments to our collaborators and to each other.

  • We love what we do and work hard to exceed client expectations.



  • Our actions and words match our intentions to care for each other, our collaborators, and our community to foster the light in ourselves and those around us.

  • We are "firestarters"–sharing the light burning in each of us and nlumn-ating those we touch intellectually and spiritually.

team members
Josh Anthony's photo

Josh Anthony, PhD, MBA

Founder/CEO | Personalized Nutrition Innovator

In a career that spans test to table, Dr. Josh Anthony has proven his capabilities as a successful scientist, innovator and entrepreneur. Driven by the challenge of translating science to help people live healthier lives, he has worked collaboratively to help launch more than 150 science-based nutrition products. Realizing that consumer products and services were becoming progressively more tailored, Josh sketched the idea for a new food hierarchy that reflected consumer trends evolving from “real food for all” to “nutrition personalized for me”. He expanded this concept to develop a consumer engagement model for personalized nutrition. His model has been adopted by large consumer product companies and start-ups to deliver strategically tailored, personalized products. With Nlumn, he brings together like-minded companies and builds partnerships making personalized products more accessible to help consumers make better choices for their health.

Before starting Nlumn, Josh was the founding chief science officer at the personalized nutrition company, Habit. He was also vice president, Global R&D, Nutrition and Health at the Campbell Soup Company. Prior to Habit and Campbell, Josh held progressive technical and management roles at Mead Johnson Nutrition and Unilever. He also served as an adjunct professor of physiology at the Indiana University School of Medicine. Josh earned a B.S. in biological sciences from Carnegie Mellon University; a M.S. in nutritional sciences from the University of Illinois; a Ph.D. in cell and molecular physiology from the Pennsylvania State University College of Medicine; and an M.B.A. from Vanderbilt University.

Josh is a trusted board member and advisor to executives across food, nutrition, pharma and academia, and a mentor to many aspiring scientists, nutritionists and businesspeople. True to his commitment to more personalized approaches to health, he strives for balance through cooking, exercise, art, music and travel enjoyed with his beloved family.

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Kristin Nieman's photo

Kristin M. Nieman, PhD

Director, Clinical and discovery | Delivering Science-Based Evidence for Health and Functional Benefits

Dr. Kristin Nieman is a nutrition scientist with more than a decade of experience in developing and translating scientific research to advance initiatives in nutrition and wellness. Due to recent understanding of the inefficiencies in the “one-size-fits-all” approach to health and wellness, Kristin has partnered with Nlumn to drive impactful personalized nutrition innovation by helping clients deliver the clinical evidence base for health and functional benefits.

In 2017, Kristin founded Katalyses to advance preclinical and clinical research efforts toward science-backed product development that will ultimately improve human health, in partnership with companies and non-profit organizations of all sizes and in all stages. Prior to establishing Katalyses, Kristin developed extensive expertise in the design, implementation, and interpretation of translational research through previously held positions at Biofortis Clinical Research, Kemin Human Nutrition and Health, and MB Clinical Research and Consulting.

Kristin earned a B.A. in biology from Wartburg College and an M.S. and Ph.D. in nutritional sciences from Iowa State University. She then completed a postdoctoral fellowship at the University of Chicago in oncology and metabolism. Kristin also has certifications in health and wellness coaching through Duke Health and lifestyle coaching through Emory University.

Kristin enjoys strength training for body and mind, running, competitive volleyball, and adventures in food and travel, especially trail exploration with her family in local, national, and international parks.

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Anita Shaffer, RDN

Crafting Practical Solutions for Personal Nutrition

Anita Shaffer is a nutrition educator and clinical nutritionist with over 35 years of diverse experience in healthcare and the food and nutrition industry in commercial and non-commercial settings. Anita has partnered with Nlumn to create practical, scientifically credible solutions to meet the unique needs of our clients and their customers.

In 2021, Anita founded ATS Nutrition Services, LLC, where she offers nutrition consulting services, leveraging her experience in developing nutrition strategy and communications, advising food product development, creating and analyzing recipes and menus, and providing food service operational support. In 2024, she joined the team at Rowan-Virtua Regional Integrated Special Needs (RISN) Center. At RISN, Anita is responsible for direct outpatient nutrition education, including 1:1 assessments, group education and community based nutrition programs for individuals with complex special needs. She incorporates research-based nutrition interventions, healthy eating habits, and nutrition monitoring to improve the quality of life of her clients, as well as nutrition education for physicians and medical students.

Anita’s work experience also includes eight years at the Campbell Soup Company where she led nutrition strategy and provided business support for the North American food service business. She directed operations support for menu management at Chartwells K-12, a division of Compass Group North America; as well as oversaw patient food and clinical nutrition services at Our Lady of Lourdes Medical Center. She also served as a nutrition educator at Jefferson Medical College and clinical dietitian at Thomas Jefferson University Hospital.  

Anita graduated from Drexel University with a bachelor’s degree in Human Clinical Nutrition. She is a registered dietitian nutritionist by the Academy of Nutrition and Dietetics (RDN, #713825) and a certified culinary medicine specialist by the American College of Culinary Medicine (certification #CCMS311).

During her free time, Anita enjoys organic gardening, cooking, spending time in the woods, taking long walks on the beach, and photographing the natural beauty she finds along the way.

Barbara L. Winters, PhD, RDN

Translating Nutrition Science into Healthier Choices

For more than 20-years, Dr. Barbara Winters has built broad professional experience in basic science and clinical nutrition to execute translational research projects. Following her passion for personalized nutrition and preventive health, Barbara has partnered with Nlumn to help translate science into more personalized products and programs that help people make healthier choices.

In 2016, Barbara founded Winters Nutrition Associates to offer a wide array of nutrition services. Previously, she served as the director of nutrition science and research at the personalized nutrition start-up company, Habit. She has over a decade of experience in the consumer product goods sector leveraging science and wellness strategies to advance brands and deliver science substantiated consumer messages for Campbell Soup Company. While at Campbell, she was responsible for scouting innovative ingredients and facilitating partnerships to deliver healthier products and evidence-based claims. She also served as the director of translational research at American Health Foundation, and as associate professor of Nutrition at Marywood University.

Barbara earned her bachelor’s degree in nutrition science and master’s degree in nutrition education, a Doctor of Philosophy (Ph.D.) in nutrition science from Pennsylvania State University, and post doctoral training in nutrition metabolism and clinical studies at Deaconess Hospital/Harvard Medical School. Barbara is a registered dietitian nutritionist (RDN, #591504) by the Academy of Nutrition and Dietetics (AND). She also completed the AND continuing education course on integrative and functional medicine that addresses digestive health and the gut microbiome, dietary supplements, inflammation, and environmental exposures.

When not working, you can find Barbara tending to lake association projects stewarding the ‘health’ of the lake she lives on, kayaking, feeding her swans, and daily long hikes in the country.  

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Katie Cleary

Consumer insights

Katie founded Cleary Insights LLC in 2019 to help clients passionate about establishing deep consumer connections. Cleary insights meets people where they live, shop, and hang out - rather than bringing them to a sterile research environment. By making real, authentic connections she helps start-ups and Fortune 500 companies get closer to their consumers and customers in a more authentic way with a focus on connecting people’s needs and business opportunities grounded in community, social impact, health and wellness.

Katie Cleary is the former Director of Consumer Insights at the Campbell Soup Company. For over 14 years, she led primary research for some of the country’s biggest and most beloved food brands, including Campbell’s Condensed Soup, Campbell’s Chunky Soup, V8 juice, and Pace salsa, uncovering human insights to drive product development and advertising strategy. Additionally, she led insight development to help shape Campbell’s corporate purpose into Real Food and transparency initiatives.

Her passion for strong consumer-driven insight balances her passion for rapid innovation. Katie worked on a cross-functional disruptive innovation team for five years to identify, translate, and shape new products and processes for Campbell Soup, including introducing new business models. Her work included the launch of a multigrain cereal brand called The Soulful Project, a Certified B Corp. For every serving of their hot multigrain cereal sold, a serving of the product is donated to a local food bank. The Soulful Project spun off from Campbell Soup in 2018.

In addition to consulting, Katie is an Adjunct Professor of Consumer Behavior and Marketing at Penn State University and a Project Executive in the MBA Program at Temple University’s Fox School of Business. She also does volunteer work in the community, with her focus on helping people break out of the cycle of poverty.