We conducted a quantitative study of 3000 U.S. consumers interested in personalized nutrition. This landmark report delivers a deep understanding of consumers’ attitudes and behaviors concerning personalized nutrition and health, including insights from current and prior users of personalized nutrition programs. Find out how personalized nutrition consumers view health and wellness, their challenges, desired benefits, where they go for recommendations, and what needs to be addressed for successful product and service innovations. Reach out with any questions or customization needs.