We conducted a quantitative study of 3000 U.S. consumers interested in personalized nutrition and other aspects of personalized health and wellness including supplementation, exercise, and wellbeing practices. These landmark reports deliver a deep understanding of consumers’ attitudes and behaviors concerning personalized nutrition and health, including insights from current and prior users of personalized nutrition and wellness programs. Find out how consumers view and practice personalized nutrition, health, and wellness. Learn their challenges, desired benefits, where they go for recommendations, and what needs to be addressed for successful product and service innovations. Reach out with any questions or customization needs.