We recently surveyed over 3,000 U.S. consumers interested in personalized nutrition. A key finding? They're drowning in data, but starving for direction.This report helps food, ingredient, and nutrition companies deeply understand who the personalized nutrition consumer really is. You'll discover why people want to be healthy and what this means across generations; why physical, mental, and emotional health are inseparable priorities; what GLP-1 users are looking for in personalized nutrition solutions; and how consumers want clarity and actionable guidance over more metrics and tracking.Learn what creates loyalty, where consumers go for recommendations, and what barriers stand between interest and action. These insights will help you design products, services, and experiences that truly resonate—because you'll understand the person behind the personalization.