At FoodHealth Tech Live, Josh Anthony, PhD, MBA, shared new consumer research exploring what drives sustained engagement with health apps and social media, and what digital health innovators can learn from these differences.
Watch the presentation here to learn more about:
- How health apps and social media compare in delivering value, trust, motivation, and engagement
- What drives consumers to try health apps versus what keeps them coming back
- Why routine, ease of use, and visible progress are critical to sustained engagement
- Where health apps fall short in supporting motivation, healthy habits, and long-term goals
- Opportunities to design more relevant, personalized digital health experiences that encourage continued use